LYUOCHENG

Founded in 2020, LYOUCHENG is the namesake brand of Shanghai-based designer Lu Cheng. Shaped by the city’s street culture, the brand captures the silhouettes worn by today’s new generation.

Lu Cheng (1996) also works as a professional fashion photographer, which can be seen in the brand’s strong visual language and campaign images. Influenced by designers such as Helmut Lang, LYOUCHENG brings together high fashion and club culture in a natural, effortless way.

The brand looks at both past and present design ideas, reworking them for today. With a focus on clean, classic silhouettes and improved comfort, LYOUCHENG expresses a spirit of female independence and rebellion, capturing creativity in everyday life.

Founded in 2020, LYOUCHENG is the namesake brand of Shanghai-based designer Lu Cheng. Shaped by the city’s street culture, the brand captures the silhouettes worn by today’s new generation.

Lu Cheng (1996) also works as a professional fashion photographer, which can be seen in the brand’s strong visual language and campaign images. Influenced by designers such as Helmut Lang, LYOUCHENG brings together high fashion and club culture in a natural, effortless way.

The brand looks at both past and present design ideas, reworking them for today. With a focus on clean, classic silhouettes and improved comfort, LYOUCHENG expresses a spirit of female independence and rebellion, capturing creativity in everyday life.

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Founded in 2020, LYOUCHENG is the namesake brand of Shanghai-based designer Lu Cheng. Shaped by... Read more