Founded in 2020, Guangzhou-based designer brand ILNYA NIETERNITE NIFUTURapproaches fashion through the lens of contradiction, emotion, and lived experience. Led by head designer Yang Pengyu, the brand reflects on time, imperfection, and the concept between freedom and belonging. 

SIMPLE PROJECT revealed its AW25 collection showcasing a range of simple structured styling infused with multiple elements including retro, punk, Nordic inspirations. The brand’s take on simplicity is expressed in the deep understanding of materials and craftsmanship. With muted earth tones as the main tone, highlighted with bright colors, it constructs a simple early autumn style composed of sense and motions.