After a revelatory conversation between Wang Yue Feng and Chen Hang, the founders of SIMPLE PROJECT, on a coastal bike ride in 2016, SIMPLE PROJECT was born. The collaboration made a lot of sense between them—Wang and Cheng had known each other since high school and had always had a mutual interest in cycling and fashion. 

VERSEAS is kicking off the SS24 season with SIMPLE PROJECT’s SS 2024 collection. This spring and summer, the Hangzhou based brand is back with another batch of versatile creations, offering a range of classic styles with a fresh twist.