SIMPLE PROJECT's AW24 collection is here, redefining modern essentials by combining versatility and bold design elements to elevate every piece. Known for their take on casual fashion, SIMPLE PROJECT continues to push the boundaries of everyday wear by adding dynamic details and experimenting with new materials.
For the Autumn/Winter 2024 collection, SIMPLE PROJECT has introduced a range of new materials, incorporating raw selvedge denim, waxed cotton, and mohair knits into their collection. These fabrics not only emphasize comfort and warmth, but they also lend the collection a timeless yet modern aesthetic. This collection, while focusing on texture and durability, is also designed to balance luxury and practicality, ensuring pieces that are not only fashionable but also functional for day-to-day wear.
What sets this collection apart from the previous collection is the introduction of new details and elements that give each piece of clothing a personalized touch. Elements like converse collars, reverse seams, and double waists offer a fresh perspective, making each piece more than just basic but an exploration of form and function.
The AW24 collection allows you to explore new pieces that embody simplicity and modernity while incorporating unique twists. One of the standout items is the Wide Raw Selvedge Denims that is crafted with SIMPLE PROJECT’s newest material raw selvedge denim with a wide, A-line leg shape, offering a structured yet relaxed silhouette.
Selvedge denim is a type of denim that have edges that are tightly woven, preventing the fabric from coming apart and giving it a clean, finished look. This feature is often linked to higher quality and durability in jeans. Incorporating this design, raw selvedge denim enhances the pants, providing a timeless and elevated look with thoughtful details for versatility and modern style.
Another standout piece is the Darted Placket Jacket, a versatile outerwear with unique darted details that add dimension and shape to the overall silhouette while allowing for ease of movement and comfort. The jacket’s design is complemented by neutral, earthy color, which adds to its adaptability and minimalist aesthetic. This combination of style and functionality makes the Darted Placket Jacket a key addition to any wardrobe.
For a basic with an elevated touch, check out the Converse Collar Shirt and Side Button Shirt. Featuring a high neck back-to-front collar and a reversed shirt design, the Converse Collar Shirt creates a high-neck silhouette that offers a bold yet clean look.
On the other hand, the Side Button Shirt features a boxy cut with dropped shoulders, making it ideal for layering or for achieving a relaxed, oversized look. Both pieces provide a fresh and innovative take on wardrobe essentials, making them must-haves for any contemporary wardrobe.
This collection also includes several accessory pieces, like the Swirl Beanie and the Graphic Pattern Scarf, which are sure to complete your autumn/winter outfit effortlessly.
The color palette for AW24 is carefully curated to complement the season, offering a combination of neutral shades and pop of colors that add personality to each look, as seen in the Contrast Collar Long Sleeve and Argyle Sweater. Greys and blacks provide a solid foundation of the collection, while brighter hues such as reds and greens punctuate the collection, offering a touch of boldness without overwhelming the simplicity that the brand is known for.
This season, SIMPLE PROJECT continues to prove that casual wear doesn’t have to be ordinary. Through a blend of understated elegance and creative details, the collection offers something fresh for those looking to elevate their everyday outfits. By reimagining classic staples with a modern twist, the AW24 line proves that simplicity doesn’t mean sacrificing innovation or style.
The collection stands as a testament to the brand’s ability to consistently produce pieces that are not only wearable but also remarkable, embodying the perfect balance of practicality and sophistication.
SIMPLE PROJECT AW24
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Article written by Diande Shasitri Qurata
