Paris Fashion Week marked a defining moment for SIMPLE PROJECT and VERSEAS. Together, we proudly hosted our first official showroom in the heart of the Marais district. This milestone was part of the IMPOSSIBLE OBJECTS incubator showcase, exclusively welcoming buyers and press to experience the craftsmanship of SIMPLE PROJECT’s latest collection.
For the Hangzhou-based designer, this showroom was a major leap beyond its well-established presence in Asia. The mission of this showroom was clear: to introduce SIMPLE PROJECT to high-end designer stores across Europe, the UK, and the USA. The response exceeded all expectations, confirming that the brand is ready for the next step in entering the global stage.
Bringing this showroom to life required a lot of care and effort—from researching stores and conducting outreach to refining even the smallest details. Every element, from selecting the final AW25 pieces to designing an inviting space with thoughtful branding touches, was crafted to tell the brand’s story.
As our first-ever showroom event, the planning process came with its challenges. There was a constant need to ensure that every aspect– from presentation to setup- was executed perfectly. However, the results spoke for themselves. More appointments were secured than anticipated, and buyers were impressed by the balance of high-end craftsmanship and exceptional quality at a competitive price point.
One of the most exciting aspects of the showroom was seeing visitors interact with the collection firsthand. Some pieces immediately stood out:
Braided Leather Shirt – A fusion of edgy and elegant elements, offering a statement addition to any wardrobe.
Structured Painter Denims – Featuring waxed cotton and laser-printed double-knee stitching, this piece stood out for their innovative texture and craftsmanship.
Braided Keychain – A small yet striking detail that visitors loved as a finishing touch to their look.
Beyond the showroom itself, the experience was deeply personal. This was the first time the SIMPLE PROJECT founders had visited Paris, and it became more than just business. Between showroom appointments, we explored the city, shared meals, and bonded over cultural discoveries. Moments like these reinforced that fashion is not just about garments—it’s about connections, stories, and shared experiences.
This debut showroom has set the stage for the future. SIMPLE PROJECT is now focused on elevating its designs further, incorporating even finer fabrics, and expanding its global presence.
This showroom was just the beginning. The journey ahead is exciting, and the evolution of SIMPLE PROJECT on the global fashion stage is only getting started.
Thank you for getting us here.
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