SIMPLE PROJECT's AW24 collection is here, redefining modern essentials by combining versatility and bold design elements to elevate every piece. Known for their take on casual fashion, SIMPLE PROJECT continues to push the boundaries of everyday wear by adding dynamic details and experimenting with new materials.

After a revelatory conversation between Wang Yue Feng and Chen Hang, the founders of SIMPLE PROJECT, on a coastal bike ride in 2016, SIMPLE PROJECT was born. The collaboration made a lot of sense between them—Wang and Cheng had known each other since high school and had always had a mutual interest in cycling and fashion.